Founders' words

For the past many years, I have worked for the Hague Marketing Bureau, the Netherlands. Together with my team, my core task is to  promote the Hague to Asian (mainly Chinese) travelers. In the meanwhile, I also received many government officials and business delegations from China. Immersed in the interaction of politics, trade, cultural tourism, media market, etc., I am constantly exploring and learning the real high-quality culture of the Netherlands, and constantly thinking about Chinese culture and the influence and significance of China’s rising economic power on the world.

During my working years, I have increasingly felt the importance of promoting in-depth communication and delivering valuable information in this era. For this reason, I founded ZML B.V. Together with my team, we hope to help Europeans gain a better understanding of a real China from our base in the Netherlands.  Meanwhile, because of my love for the Netherlands, I would also like to recommend the most brilliant moments in Dutch history to people living in China. Think Big, Start Small. I hope we can witness our deep friendship for the two countries in small things.

                                                                                                                Mali Zhi  Founder of ZML B.V. 


Ms. Mali Zhi, the founder of Zhishi Group Co., Ltd., established ZML .B.V in The Hague, Netherlands at the end of 2019.

Relying on Mali’s rich experience in the Hague Marketing Bureau and National Board of Tourism and Conventions, the company mainly serves the cultural and tourism industry. At the beginning, it focused on assisting the development of Dutch city tourism and providing consulting work, as well as helping Chinese provinces and cities as well as tourism cultural resources carry out project development and management.

After several years of preparation, Zhishi Group Co., Ltd. also settled in Shanghai in 2020 with the strong support from the Shanghai Municipal Government. Its business scope is international import and export trade (mainly chicken by-frozen products, beef, and mutton). In a short period of time, Zhishi Group has entered the international market and has established a solid supply network. In China, it has developed in-depth strategic partnership with Sichuan Lanrui International Trade Co., Ltd., Hainan Minhui Linghang Technology Co., Ltd., and Bright Food (Group) Co., Ltd.

At the same time, ZML B.V. takes the advantage of the unique geographical location of the Netherlands and has become the strategic point of Zhishi Group’s business layout in Europe.

In addition to the international frozen product trade, Dutch ZML B. and Shanghai Zhishi jointly developed the cultural industry. At present, the main business content is Dutch city project consulting and management, cross-border integration of cultural experience and immersive experience upgrade (exhibition), secondary creation and promotion of copyright derivative-IP, and promotion of Chinese culture in Europe. The main cooperative units are Rockefeller Art Foundation, Chinese Cultural Center (The Hague), European Art League, etc. Mali with the ZML B.V. also established a non-profit organization in the Netherlands to exchange Chinese culture for local Dutch people: the mustard seed community, and has established cooperation with many Chinese and foreign universities.

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Our team has many years of experience in the culture and tourism industry.

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We have strong partnerships ranging from big corporations to governmental agencies.

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