Despite the growing interconnectedness of business, tourism and culture, they are still regarded as three separate industries by the majority. Business easily makes people think of corporate professionals; tourism still dominates with fabulous views and delicious foods; culture represents the legacy and traditional lifestyles. However, with the rapid development of information technology and the unbounded mindsets of the young generation, ZML B.V. recognises the opportunity of integrating business, culture and tourism. In response, ZML B.V. aims to facilitate business through culture and tourism, primarily between China and Europe.